We are an international group of development-oriented commercial banks serving micro, small, and medium enterprises (MSMEs) as well as private individuals. This leader will drive brand positioning, customer acquisition, data-led campaigns, and digital engagement while collaborating with product, analytics, sales, and customer experience teams. * Work closely with Digital Product, Analytics, Risk, Sales, and Customer Experience to align marketing initiatives with business goals * Manage marketing budget and optimize spending to maximize ROI, CAC/LTV performance, and conversion funnels
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